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• ISBN13: 9782940373680
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Product Description
Learn the art of conceptual copywriting from a master * Concentrates on the copywriter-client relationship * Includes exercises and case studies of some of the best ad campaigns from around the world Basics Advertising: Copywriting explores the act of copywriting and the role of the copywriter in the advertising process. Focusing on the need to think both verbally and visually, author Rob Bowdery reveals the secrets of conceptual copywriting and explains how images ? More >>

Basics Advertising: Copywriting: The Creative Process of Writing Text for Advertisements or Publicity Material

Source: http://www.businessmarketingtechniques.net/basics-advertising-copywriting-the-creative-process-of-writing-text-for-advertisements-or-publicity-material/

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