Last year, we told you how cinemagraphs ? GIFs in which only a small part of a still photo is animated, creating an eerie effect ? would become the hot new creative vehicle for advertisers.
In March, the new Nicole Kidman psychological thriller "Stoker" will launch, and a huge chunk of its marketing revolves around creepy shareable cinemagraphs and GIFs. Mashable notes that there's already a trailer out on YouTube that consists entirely of GIF imagery.
The Stoker web site itself, though, is more devoted to cinemagraphs.
Here's a selection of them: Give them a few seconds to load on each page.
Source: http://www.businessinsider.com/cinemagraph-gifs-from-stoker-2013-2
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