Thursday, January 26, 2012

Little awareness of Internet TV or Google TV in Japan

Do you want a Google TV? graph of japanese statisticsjapan.internet.com recently reported on a survey conducted by goo Research into internet television, which is basically a television that instead of (or is it ?along with??) getting a signal over a cable or radio waves, it uses the internet to obtain its content.

Demographics

Between the 10th and 12th of January 2012 1,093 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.2% of the sample were male, 16.3% in their teens, 18.2% in their twenties, 21.6% in their thirties, 16.4% in their forties, 15.4% in their fifties, and 12.2% aged sixty or older.

I?m not really very clear myself on the Unique Selling Point of internet TV, so I can?t say I?ve got any interest. TV should be passive; anything that requires more than a couple of clicks on a remote control is better done on a real computer!

Research results

First, the sample were asked if they knew about ?internet television?. 12.5% said they knew it well and 54.3% knew something about it. Next they were asked if they knew about Google TV. Just 2.5% said they knew it well, and 21.1% knew something about it. Those 258 who knew about it were then asked the following.

Q1: Do you want a Google TV? (Sample size=258)

Already bought it 1.6%
Plan to buy soon 3.5%
Want one 25.2%
Can?t say either way 56.2%
Don?t want one 13.6%
Read more on: goo research,google tv,television

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  • Source: http://feedproxy.google.com/~r/WhatJapanThinks/~3/SMUOLBX8E-Q/

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